The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Network Rankings
DDB Worldwide
Client
Title
Category
Award
Points
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Design for Good
Points: 45.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Experiential & Installations / Brand Installations
Points: 45.00
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France
Category: Craft / Art Direction
Points: 45.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Books / Booklets / Brochures
Points: 45.00
Try Galaxy Fold Experience
Agency: Cheil Worldwide / Seoul + Cheil UAE / Dubai + TOV Inc / Seoul + Tribal Aotearoa / Auckland
Client: Samsung Electronics
Category: UX / UI / User Experience / CX / DX
Points: 22.50
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda
Category: Innovation / Use of Media in Technology
Points: 21.00
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France
Category: P.O.P. & In-Store / Series
Points: 21.00
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer
Category: Writing / Single
Points: 21.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Public Relations for Good
Points: 21.00
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer
Category: Use of Humor
Points: 21.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Targeted Video / Online
Points: 21.00
The Exiled Team
Agency: Africa Creative / São Paulo + Brahma / São Paulo + Moonheist / São Paulo + Space Gorila / São Paulo
Client: Brahma
Category: Events / Hybrid
Points: 21.00
The Smart Legacy
Agency: el taier DDB centro / Guatemala
Client: IF THEN inc.
Category: Products for Good
Points: 21.00
The Impossible Campus
Agency: DDB Budapest
Client: Cinego
Category: Innovation / Use of Media in Radio & Audio
Points: 21.00
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France
Category: Posters / Series
Points: 21.00
Life is an Odyssey
Agency: DDB / Paris + The Mill Paris / Paris + Superprime / Culver City + UNIT+SOFA / Prague
Client: Hennessy
Category: Original Music / Score - Short Form
Points: 21.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Non-traditional & Guerrilla Marketing
Points: 9.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Art Direction
Points: 9.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Events / In-Person
Points: 9.00
The beautiful fail
Agency: DDB / Paris
Client: Honda Moto France
Category: Craft / Writing
Points: 9.00
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea
Category: Commerce
Points: 9.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Products
Points: 9.00
Ballots Against Bullets - Survivors
Agency: alma DDB / Miami + Change the Ref + Not Normal Films
Client: Change the Ref
Category: Billboards & Transit / Series
Points: 9.00
The Chase for Carrera
Agency: DDB / Paris + TAG Heuer / Geneva + Collider Studio / Sydney + Studio 5 / Paris
Client: TAG Heuer
Category: Direction / Single
Points: 9.00
BABY SCAN
Agency: adam&eveDDB / London + Biscuit Filmworks / London + Absolute Post / London + King Henry Studios / London
Client: MARMITE
Category: Integrated / Omnichannel Campaign
Points: 9.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Products for Good
Points: 9.00
Welcome back to earth
Agency: DDB / Paris + Division / Paris + Henry / Paris + The Mill Paris / Paris
Client: Salomon
Category: Cinematography / Single
Points: 9.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Art Direction
Points: 9.00
Better With Pepsi - Rum
Agency: alma DDB / Miami
Client: PepsiCo
Category: P.O.P. & In-Store / Series
Points: 3.00
Better With Pepsi - Rum
Agency: alma DDB / Miami
Client: PepsiCo
Category: Craft / Art Direction
Points: 3.00
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE
Category: Billboards & Transit / Series
Points: 3.00
NOTHING FILLS A HOLE LIKE POT NOODLE
Agency: adam&eveDDB / London + FACTORY / London + Academy Films / London
Client: POT NOODLE
Category: Use of Humor
Points: 3.00
Without Consent - A Message from Ella
Agency: Tempomedia Filmproduktion / Hamburg + adam&eveBerlin + DDB Group Germany / Berlin + Supreme Music / Berlin
Client: Deutsche Telekom
Category: Use of Technology / AI
Points: 3.00
Sync
Agency: Biscuit Filmworks + adam&eveDDB / London
Client: The Valuable 500
Category: Cinematography / Single
Points: 3.00
Words Of Pride
Agency: DDB MUDRA GROUP / Mumbai
Client: Disney Star
Category: Public Relations for Good
Points: 3.00
Cancer Before Cancer
Agency: Agosto Music & Sound Craft / Lima + Fahrenheit DDB / Lima + Rebeca Producciones / Lima + Fundación Peruana Cáncer / Lima
Client: Fundación Peruana de Cáncer
Category: Use of Licensed Music
Points: 3.00
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda
Category: Innovation / Use of Media in Out of Home
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.00
Dashboard Billboards
Agency: NORD DDB / Stockholm
Client: Skoda
Category: Technology as a Creative Tool
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Out of Home for Good
Points: 3.00
Redesigning for E-nclusion
Agency: Fahrenheit DDB / Lima + Quechua Films / Lima
Client: Plaza Vea
Category: Digital Design
Points: 3.00
The Autism Journey
Agency: Africa Creative / São Paulo + Vivo / São Paulo + Santeria / São Paulo + Satelite Audio / São Paulo
Client: Vivo
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Design for Good
Points: 3.00
McDrip
Agency: NORD DDB / Helsinki
Client: McDonald's Finland
Category: Brand Partnerships
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Craft / Photography
Points: 3.00
The One Exhibition
Agency: DM9 / São Paulo
Client: Photo Global Leica Brasil
Category: Out of Home / Brand Installations
Points: 3.00
BABY SCAN
Agency: adam&eveDDB / London + King Henry Studios / London + Absolute Post / London + Biscuit Filmworks / London
Client: MARMITE
Category: Technology as a Creative Tool
Points: 3.00
Trucss
Agency: Africa Creative / São Paulo + Trucss / São Paulo + Mosaico Filmes / São Paulo + Mission Music / São Paulo
Client: Trucss
Category: Film & Video for Good
Points: 3.00
THE COST OF GOLD
Agency: DM9 / São Paulo + Hungry Man / São Paulo
Client: URIHI YANOMAMI
Category: Multicultural Impact
Points: 3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Design for Good
Award:
2024 Design Gold Pencil
Points:
45.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Experiential & Installations / Brand Installations
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Art Direction
Award:
2024 Out of Home Gold Pencil
Points:
45.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Books / Booklets / Brochures
Award:
2024 Print & Promotional Gold Pencil
Points:
45.00
Client:
Samsung Electronics
Title:
Try Galaxy Fold Experience
Category:
UX / UI / User Experience / CX / DX
Award:
2024 Interactive & Mobile Craft Gold Pencil
Points:
22.50
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Technology
Award:
2024 Creative Use of Technology Silver Pencil
Points:
21.00
Client:
Honda Moto France
Title:
The beautiful fail
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Silver Pencil
Points:
21.00
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Writing / Single
Award:
2024 Moving Image Craft & Production Silver Pencil
Points:
21.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Public Relations for Good
Award:
2024 Public Relations Silver Pencil
Points:
21.00
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Use of Humor
Award:
2024 Branded Entertainment Silver Pencil
Points:
21.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Targeted Video / Online
Award:
2024 Direct Marketing Silver Pencil
Points:
21.00
Client:
Brahma
Title:
The Exiled Team
Category:
Events / Hybrid
Award:
2024 Experiential & Immersive Silver Pencil
Points:
21.00
Client:
IF THEN inc.
Title:
The Smart Legacy
Category:
Products for Good
Award:
2024 IP & Product Design Silver Pencil
Points:
21.00
Client:
Cinego
Title:
The Impossible Campus
Category:
Innovation / Use of Media in Radio & Audio
Award:
2024 Radio & Audio-First Silver Pencil
Points:
21.00
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Posters / Series
Award:
2024 Print & Promotional Silver Pencil
Points:
21.00
Client:
Hennessy
Title:
Life is an Odyssey
Category:
Original Music / Score - Short Form
Award:
2024 Music & Sound Craft Silver Pencil
Points:
21.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Non-traditional & Guerrilla Marketing
Award:
2024 Direct Marketing Bronze Pencil
Points:
9.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Events / In-Person
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Honda Moto France
Title:
The beautiful fail
Category:
Craft / Writing
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Commerce
Award:
2024 Experiential & Immersive Bronze Pencil
Points:
9.00
Client:
Trucss
Title:
Trucss
Category:
Products
Award:
2024 Health & Wellness Bronze Pencil
Points:
9.00
Client:
Change the Ref
Title:
Ballots Against Bullets - Survivors
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Bronze Pencil
Points:
9.00
Client:
TAG Heuer
Title:
The Chase for Carrera
Category:
Direction / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Integrated / Omnichannel Campaign
Award:
2024 Integrated / Omnichannel Bronze Pencil
Points:
9.00
Client:
Trucss
Title:
Trucss
Category:
Products for Good
Award:
2024 IP & Product Design Bronze Pencil
Points:
9.00
Client:
Salomon
Title:
Welcome back to earth
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Bronze Pencil
Points:
9.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Art Direction
Award:
2024 Print & Promotional Bronze Pencil
Points:
9.00
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
P.O.P. & In-Store / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
PepsiCo
Title:
Better With Pepsi - Rum
Category:
Craft / Art Direction
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Billboards & Transit / Series
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
POT NOODLE
Title:
NOTHING FILLS A HOLE LIKE POT NOODLE
Category:
Use of Humor
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
IKEA
Title:
Sakerhet
Category:
Popular Culture Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
Client:
Deutsche Telekom
Title:
Without Consent - A Message from Ella
Category:
Use of Technology / AI
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
The Valuable 500
Title:
Sync
Category:
Cinematography / Single
Award:
2024 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Disney Star
Title:
Words Of Pride
Category:
Public Relations for Good
Award:
2024 Public Relations Merit Award
Points:
3.00
Client:
Fundación Peruana de Cáncer
Title:
Cancer Before Cancer
Category:
Use of Licensed Music
Award:
2024 Music & Sound Craft Merit Award
Points:
3.00
Client:
Skoda
Title:
Dashboard Billboards
Category:
Innovation / Use of Media in Out of Home
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Skoda
Title:
Dashboard Billboards
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Out of Home for Good
Award:
2024 Out of Home Merit Award
Points:
3.00
Client:
Plaza Vea
Title:
Redesigning for E-nclusion
Category:
Digital Design
Award:
2024 Design Merit Award
Points:
3.00
Client:
Vivo
Title:
The Autism Journey
Category:
Spatial Design / Experiential & Immersive
Award:
2024 Design Merit Award
Points:
3.00
Client:
Trucss
Title:
Trucss
Category:
Design for Good
Award:
2024 Design Merit Award
Points:
3.00
Client:
McDonald's Finland
Title:
McDrip
Category:
Brand Partnerships
Award:
2024 Design Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Craft / Photography
Award:
2024 Design Merit Award
Points:
3.00
Client:
Photo Global Leica Brasil
Title:
The One Exhibition
Category:
Out of Home / Brand Installations
Award:
2024 Design Merit Award
Points:
3.00
Client:
MARMITE
Title:
BABY SCAN
Category:
Technology as a Creative Tool
Award:
2024 Creative Use of Technology Merit Award
Points:
3.00
Client:
Trucss
Title:
Trucss
Category:
Film & Video for Good
Award:
2024 Film & Video Merit Award
Points:
3.00
Client:
URIHI YANOMAMI
Title:
THE COST OF GOLD
Category:
Multicultural Impact
Award:
2024 Cultural Driver Merit Award
Points:
3.00
